Privacy Policy

Last updated: 01/01/2026

 

This Privacy Policy describes how Active Aura (the “Site”, “we”, “us”, or “our”), operated by Active Aura Ltd, collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our website (the “Site”) or otherwise communicate with us (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use or access the Services.

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

 

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources. The information we collect depends on how you interact with us.

In addition to the specific uses outlined below, we may use your information to:

• Communicate with you
• Provide and improve our Services
• Comply with legal obligations
• Enforce our terms of service
• Protect or defend our rights and the rights of our users

 

What Personal Information We Collect

Information We Collect Directly from You

Information you provide directly through our Services may include:

• Contact details: name, address, phone number, email address
• Order information: billing address, shipping address, payment confirmation, email address, phone number
• Account information: username, password, security questions
• Shopping activity: items viewed, added to cart, or added to a wishlist
• Customer support communications: information you choose to include when contacting us

Providing certain information may be required to access specific features. Choosing not to provide it may limit your ability to use those features.

 

Information We Collect Automatically (Cookies & Usage Data)

We automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies (“Cookies”).

This may include:

• Device and browser information
• Network connection details
• IP address
• Pages visited and actions taken on the Site

 

Information We Obtain from Third Parties

We may receive information about you from third parties, including:

• Service providers that support our Site (such as Shopify)
• Payment processors that handle billing and payment information
• Advertising and analytics partners using tracking technologies

Any third-party information is handled in accordance with this Privacy Policy. We are not responsible for third-party privacy practices.

 

How We Use Your Personal Information

Providing Products and Services

We use your personal information to process payments, fulfill orders, manage accounts, arrange shipping, returns, and exchanges, send transactional notifications, and enable reviews.

Marketing and Advertising

We may use your information to send marketing communications via email, text, or post, and to display relevant advertisements. You can opt out at any time.

Security and Fraud Prevention

We use personal information to detect and prevent fraud or misuse of our Services. You are responsible for keeping your account credentials secure.

Communicating With You

We use your information to provide customer support and improve our Services.

 

Cookies

We use Cookies to operate and improve our Site, remember preferences, run analytics, and optimize user experience. For Shopify-specific cookies, see: https://www.shopify.com/legal/cookies

You can manage or disable Cookies via your browser settings, but doing so may affect Site functionality.

 

How We Disclose Personal Information

We may disclose personal information:

• To service providers (payment processing, IT, fulfillment, analytics, customer support)
• To business and marketing partners (including Shopify)
• With your consent or at your direction
• Within our corporate group
• In connection with business transactions or legal obligations

Categories of Information Disclosed (Past 12 Months)

• Identifiers (contact and account details)
• Commercial information (orders and shopping activity)
• Internet activity (usage data)

We do not use sensitive personal information to infer personal characteristics.

 

User-Generated Content

Any reviews or content you post publicly on the Site will be accessible to others. We are not responsible for how others use information you choose to share publicly.

 

Third-Party Websites and Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices, content, or security.

 

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children under 16. Parents or guardians may request deletion by contacting us.

 

Security and Retention

While we take reasonable measures to protect your information, no system is completely secure. Retention periods depend on legal, operational, and contractual needs.

 

Your Rights and Choices

Depending on your location, you may have rights to:

• Access your personal information
• Delete or correct your data
• Request data portability
• Restrict processing
• Withdraw consent
• Appeal decisions

Requests can be made via the Site or by contacting us. We may verify your identity before responding.

 

Complaints

If you have concerns about how we handle your data, please contact us. You may also have the right to lodge a complaint with your local data protection authority.

 

International Users

Your information may be transferred and processed outside your country, including the United States. Where required, we rely on approved safeguards such as Standard Contractual Clauses.

 

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

📧 info@activeauraltd.com